5There is umpteen number of diamond sellers in in your place, local diamond jewelry shop to branded ones; all have a lot to offer. But does everyone sell authentic diamonds? Certainly, quite a lot of branded jewelry stores avail certified diamonds, but they charge extra for the same, under the name of branded and certified diamonds. Perhaps a layman doesn’t know how to check or how to buy diamionds  whether a diamond is genuine or not. Yes, quite a few acknowledged ones do have a fair idea about the 4C’s of a diamond, but no one goes that extra mile to look beyond. You judged it right; there is the lot more beyond the 4C horizon to check when buying a diamond.

While buying a diamond in a city or town, people tend to visit different jewelry shops just to compare the price and design of a diamond or there are even a few such who are loyal to their family jewelers. So, they trust them and buy the diamond their jeweler suggests. But gradually in the recent past, the trend has shifted to buying branded diamonds. There’s no stopping here, Our market has nowadays jumped up to the latest trend of buying diamonds online too.

In today’s digital age, where the entire world is online so are the traders and their commodities. Groceries, furniture, apparel, medicine, everything is available at a mouse click, then why not diamonds? Of course, shopping diamonds online has its pros and cons. The advantages like shopping from the comforts of your home or simply at anytime from anywhere at your fingertip, then comparing diamonds online make it easy for the customers but on the contrary forgery and security worry a lot of shoppers too. For such worries highly secured eCommerce portals are a solution, they help make transactions safe, secured and protected from the perceived threats.